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Research papers

The telephonic group discussion: Is it really a new way?

This paper describes both technical conditions and qualitative aspects of telephonic group-discussions after three years of experience with this tool. Collecting different subscribers by telephone in a way that they can communicate freely together is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Ralph Weill
Company: Konso Ltd.
November 1, 1977
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Citation

Weill, R. (1977a, November 01). The telephonic group discussion: Is it really a new way?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-telephonic-group-discussion-is-it-really-a-new-way-


Research papers

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Ralph Weill
March 1, 1975
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Citation

Weill, R. (1975a, March 01). Pharmaceutical concept tests by telephone. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pharmaceutical-concept-tests-by-telephone